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Top BurrellesLuce Fresh Ideas Posts in 2011 – Numbers 10 to 1
Yesterday, we kicked off our end of the year wrap-up with part one of the 20 Top BurrellesLuce Fresh Ideas posts in 2011. Today we will be counting down the top ten. What do you think of this year’s...
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5 Tips for Incorporating Brand Journalism Into Your Communications Strategy
January 2012 If you’ve spent any time looking at last year’s PR and marketing trends, you’ll find no shortage of buzzwords such as, “engagement,” “SEO,” “hyperlocal,” and “mobile outreach.” We can now...
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Social Media: Reflecting Room or Eye Opening Forum
Kelly Mulholland* An overwhelming amount of news has been about Facebook’s new Timeline, a feature which all users will be required to implement in the near future. (If you are unfamiliar with the...
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Discovery – Using Social Media to Drive Social TV Experiences
Today’s TV now needs to be “social TV,” where the online experience allows viewers to share their experiences with other viewers and the world. Fans no longer have to wait to discuss the latest episode...
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In PR and the Media: June 19, 2012
A round-up of what’s trending in PR and the Media. Google sees ‘alarming’ level of government censorship “Web giant says that in the past six months it received more than 1,000 requests from government...
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Media Pitching: How to Get Past the Clutter
This article first appeared on The Agency Post 6.19.12 and is cross-posted with permission. You’re probably thinking, “Of course I know how to pitch the media.” But do you really? The days of simply...
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Social Media Optimization – 8 Tips
Arguably, content is the currency of the social web. It’s the foundation for all written communications—your blog, website, newsletter, and so on. People search for content. It’s what makes them click,...
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BurrellesLuce Complimentary Webinar: Leveraging Breaking News to Boost Your...
BurrellesLuce Complimentary Webinar: Leveraging Breaking News to Boost Your Brand Register Now! When: Monday, September 24, 2012 Time: Noon EDT When news breaks in your industry, what should you do?...
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Marketing Trend Insights from the Mid-Atlantic Marketing Summit
This post first appeared on the Capitol Communicator blog 10.21.12 and is cross-posted with permission. Consumers read and interact with content in many different ways and on many different platforms....
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BurrellesLuce Complimentary Webinar: Copyright Compliance – What Every Media...
Copyright Compliance What Every Media Relations Professional Should Know. When: Tuesday, December 11, 2012 Time: 1pm EST Register Now! As a communications or PR practitioner, you are under increasing...
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PR and Fair-Use: What Practitioners Should Know
January 2013 As a PR and communications professional you’re no stranger to disseminating information to your constituents. What you may not be familiar with, however, is copyright compliance and the...
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BurrellesLuce Backs Media in AP Lawsuit
The advent of digital technology has created some pretty interesting debates over the fair use of copyrighted content and how publishers can be paid for their news contributions and protect their...
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Smart Tactics for Media Pitching Success
by Flickr user Keith Allison We’re all pretty familiar with the changes the digital age has wrought on media, but successfully pitching stories to journalists and reporters is still seemingly a fraught...
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Copyright Matters: Dow Jones Sues News Aggregator Ransquawk for Misappropriation
Last night, The Wall Street Journal reported that their parent company, Dow Jones & Co. sued Real-Time Analysis & News Ltd., a financial news aggregator service known as Ransquawk, for illegal...
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How to Build a Brand Using Compelling Content
As public relations and communications professionals, we all create content. Writing is a core competency to this profession, and is frequently discussed with and emphasized to those preparing for a...
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This Week’s Shot of Fresh: Statues, Socialocity, The Loop, Compelling...
Squared Splash by flickr user derekGavey used under CC BY It’s been a busy two weeks here at Fresh Ideas. This week’s Shot of Fresh rounds up our Fresh Ideas content for the past two weeks: Get Thee to...
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The New Reality of Facebook
flickr user mkhmarketing under CC BY license By now you’ve probably heard about the changes Facebook made to their News Feed algorithms in December. These changes brought a negative impact to a...
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How – and Why – to Fact Check Your PR Writing
As the tragic story about MH17 broke last week, broadcast news networks (especially those of the 24-hour variety) scrambled for any scoop they could find. In the mad dash to find an eye witness, MSNBC...
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Confession of a Social Media Consultant
By Brad Wester I’ve been a freelance social media consultant for several years, and I have a confession to make. The power of social media is a myth. You know that great idea you have for your next...
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Breaking Up With Your First Job
By Kiley Herndon* Upon graduating from college, you will be on a desperate hunt for a job. You will likely search high and low for something in your field and interview so many times you wonder if...
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